ITB Kongress 2021

Das Motto des diesjährigen ITB Kongress' lautet: Rethink, Regenerate, Restart - Tourism for a Better Normal"

An vier Tagen, von Dienstag, 09.03.2021 bis Freitag, 12.03.2021 findet der Kongress in zwei parallelen Live-Streams statt. Bitte beachten Sie, dass das komplette Kongress-Programm in diesem Jahr nur auf Englisch verfügbar sein wird. Es wird keine Simultanübersetzung erfolgen. 

Hier geht's zum vollständigen ITB Kongress Programm 2021.

Business Travel Programm am 10.03.2021

Das VDR-Programm rund um das Thema Business Travel wird am Mittwoch, 10.03.2021 von 10.00-13.00 Uhr im Live Stream zu sehen sein: 

10.00-10.05 Uhr 

Introduction to the Business Travel Program

Moderator: Hans-Ingo Biehl, Executive director & Member of presidential committee @ VDR

10.05-10.35 Uhr 

REthink, REbuild, RElevance – the Future of Meetings & Events

2020 resulted to a paradigm shift inside the travel and event industry. Lockdown and contact restrictions have triggered a “hard stop” in the habits that have developed over decades in global business travel. As a result, new methods of communication and the way people meet, connect and do business has developed at the speed of light. Areas in which the topic of "digital transformation" had so far found it difficult to find their way have been completely renewed due to the pressure of the pandemic, resulting in a strong learning curve and creating some innovation, rethinking and new habits. What are the relevant results from this time? What will survive and what will remain? What is the outlook for the future?


  • Michael Bourke, Manager Clinical Meeting Management @ Novonordisk
  • Toby Frowen, Senior Manager, Global Lead – Global Meetings Management @ AMGEN
  • Daniel Poulsen, Senior Content Marketing Specialist ▪ Content Marketing and Communications @ SAS Institute
  • René Proske, CEO @ Proske
  • Nick Pupa, Category Manager @ DSM Group
  • Patric Weiler, Director Strategy & Innovation @ Proske
10.40-10.55 Uhr 

Agility in times of pandemic and the future of Business Travel

How AIR FRANCE KLM adapted to the crisis and how Business Travel can look like in the future.


  • Stefan Tolga Gumuseli, General Manager @ AirFrance KLM Germany
11.00-11.20 Uhr 

The speed of Innovation & Digitization in mobility is the cornerstone for higher security & more flexibility in Business Travel.

Innovation and digitization are the key drivers for a successful and safe restart in international business travel. To emerge stronger from the crisis means to recognize the challenges of COVID 19 and to transform them into innovative & flexible mobility solutions.


  • Florian von Klier, Senior Director Global Innovations & Solutions @ SIXT
  • Vinzenz Pflanz, President Corporate Sales @ SIXT
11.25-11.40 Uhr 

Multimodal mobility - efficient and sustainable

How to create efficient processes and solutions for transport methods such as E-Scooters & E-Bikes?
How can sustainability be incorporated into these processes and solutions? 
Who would benefit from a mobility budget within a corporation?
What are the advantages of having a multimodal mobility mix as part of a travel policy?


  • Tim Koch, Director Sales Central Europe @ Free Now for Business
11.45-11.55 Uhr 

Re-starting business travel: why flexibility, reliability and digitalization are the response to change in demand.

As more and more countries emerge from the Corona crisis, we will see a shift in travel behavior and decision drivers. Suppliers have to adapt to new demand patterns while providing contactless, digital solutions around mobility. Factors such as reliability, flexibility and safety are not a matter of course, but a top priority.


  • Martin Gruber, Vice President, Commercial (international) @ Avis Budget Group
  • Dorothea Hohn, Managing Director @ global communication experts
12.00-12.20 Uhr 

First steps to welcoming back business travelers in the hospitality industry according to corporate requirements

- Building trust in services offered by the hospitality industry in terms of traveler safety/hygienic measurements
- Flexibility of service provider
- Perspective changes in hotel purchasing (new requirements such as dynamic vs. static rates/ distribution and distribution costs/ transparency)


  • Hans-Ingo Biehl, Executive director & Member of presidential committee @ VDR 
  • Christoph Carnier, Senior Director Travel, Fleet & Events // VDR-President @ Merck & VDR 
  • Marina Christensen, Head of Sales @ BWH Hotel Group Central Europe 
  • Martina Eggler, General Manager @ ATG Travel Deutschland 
  • Dominika Rudnick, Director Key Account Management & Consortia @ Deutsche Hospitality
12.25-12.40 Uhr 

A perfect match: Business Travel & Serviced Apartments in the new normal

Julia Harnischfeger, Managing Director JOYN Serviced Living, discusses live with guests and industry experts what the new normal looks like, how companies make travel decisions for their teams and what role serviced apartments can play in restarting business travel.


  • Holger Fuchs, CEO @ Mavie Films
  • Julia Harnischfeger, Managing Director @ JOYN Serviced Living c/o UPARTMENTS Real Estate
  • Markus Kuckerts, Head of Department IT Strategy & Innovation @ Vodafone 
  • Oliver Meinicke, Director Global Account Management @ BCD Travel Services 
12.45-12.55 Uhr 

This is how you make the difference in modern travel management with climate protection and sustainability.

A step-by-step guide on how you can be one step ahead of everyone else when re-starting after corona. As it turns out, the already existing global challenges to climate and species protection will not simply disappear with the Corona crisis.
You will be one step ahead of everyone else, if you are the one with solutions for sustainable travel. Let us show you the key to a successful restart in travel business after corona.


  • Harald Rettich, Teamleader Corporate Partnerships Manager Germany @ myclimate Deutschland
Sprechen Sie mich gerne an!
Christina Konkol | VDR
Christina KonkolReferentin Messe- und Veranstaltungsorganisation